New Acquisition Promotes Fight Against World Hunger
New Acquisition Promotes Fight Against World Hunger
02.29.08
NORTHFIELD, N.J., Feb. 29 /PRNewswire-USNewswire/ — For Your Cause, a cause-marketing, communication, and fundraising organization recently purchased FreeRice, an application built on Facebook(R) Platform that allows users to donate rice to the hungry around the globe. FreeRice is a word game which gives domestic and international members the opportunity to improve their English vocabulary, while simultaneously helping to fight starvation by providing free rice to the world’s hungry. This simple game offers users education, entertainment and a chance to change the world.
“The acquisition of FreeRice fits right into our cause-marketing and social-networking model,” says For Your Cause CEO Paul Rodrigues, “allowing our users to raise funds for hunger without spending a dime, empowering our users, and inviting them to become a part of a solution.” The FreeRice application — here — currently serves more than 65,000 users. Users simply click on the answer that best defines the given word. There are eight levels of play. A correct answer takes you up a level. An incorrect answer takes you down a level. More important, every time a user provides a correct answer, For Your Cause will donate the monetary equivalent of 10 grains of rice to the UN World Food Programme, the world’s largest food aid agency working in over 75 countries. Users are also encouraged to invite their friends to join in as well. For every referred friend that adds the application, enough money is sent for 100 grains of rice!
Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook Platform is a new way for companies and developers to integrate with the Facebook website and gain access to its 66 million users.
Based in Northfield, NJ, For Your Cause Corp is dedicated to helping causes and charities achieve their fundraising goals. While providing a medium for these groups to make online purchases and donations at the same time, For Your Cause Corp is working to provide a local merchant foundation for each area it serves. Every action a member performs at ForYourCause.com — whether it be shopping online or checking the weather results in a donation to the cause of their choice, absolutely free. ForYourCause.com is affiliated with some of the world’s top merchants, ranging from Apple iTunes and The Gap, to Target, Overstock.com, 1-800-Flowers, and many more. By shopping through ForYourCause.com, a percentage of all purchases made online automatically benefits one’s favorite charity, cause or organization.
Facebook(R) is a registered trademark of Facebook Inc.
Contact:
Drew Loggi
Senior Executive Vice President - Operations and Marketing
609-646-6464
